APEX H2O is a fine art collection consisting of intimate shark portraits photographed in the Shark Reef Marine Reserve in Fiji. The collection intends to celebrate the beauty and elegance of sharks while raising awareness of the critical need for their conservation.

Sharks have been roaming the oceans for more than 400 million years, but populations of numerous species have drastically plummeted in the past decades due to systematic overfishing. Yes, sharks are predators, but they are far from 'mindless maneaters' and are sociable and intelligent animals. Sharks have gained an unfair and distorted image in the media and public that is far from the truth and hinders effective conservation measures and we need to do more to change people's perceptions. I hope this NFT collection can contribute to that.

Each NFT in the APEX H2O collection comes with a shark adoption package from MY FIJI SHARK, a Fijian initiative that uses 100% of its proceeds to fund local shark conservation projects.